How to Communicate Aerial Applicators’ Message to the Media and the Public
The basic principle behind media relations for all trade associations, corporations and companies is that if we don’t talk to the media, someone else will. In order to get an accurate message out to the public, we have to communicate to the media. It is good for the industry. But the media of today is much more diverse than it was just 10 years ago. All media outlets are multimedia now, and the ease and influence of social media has given voice to a legion of bloggers and new citizen journalists.