NAAA Earns Strong Media Attention for Cover Crops Press Release

On Thursday, August 22, NAAA sent a press release about ag pilots working to seed cover crops to national agriculture and aviation media contacts. The press release has been picked up by RFD-TV, CropLife Magazine’s eNewsletter and Farm Journal’s AgWeb and The Daily Scoop.

CropLife Magazine’s eNewsletter is read by 23,000+ subscribers. Farm Journal’s AgWeb is read by 150,000 grower subscribers and The Daily Scoop eNewsletter is read by 20,000+ farmers, ag retailers and crop consultants nationwide.

RFD-TV’s Suzanne Alexander interviewed NAAA CEO Andrew Moore on Monday, August 26 in a segment for Market Day Report. View the broadcast here. Moore discussed the benefits of applying cover crop seeds to soil health and environmental protection and listed the benefits of aerially seeding them to augment those benefits. Market Day Report impressions average 500,000 people per week and is one of RFD-TV’s top-watched shows. RFD-TV is the #1 cable network for farmers & ranchers.

As reported in the August 15 eNewsletter, NAAA has prepared a cover crops sample press release (this link will open a Word document) that you can personalize to your own aerial application business and send to your local media outlets.

Growing cover crops also increases soil carbon sequestration, which involves removing and storing carbon dioxide from the atmosphere. Aerial applicators seed 3.8 million acres of cover crops annually which means they are responsible for helping to sequester 1.9 million metric tons of CO2 equivalent annually. According to the EPA, this would be the equivalent of removing approximately 412,000 cars with carbon-combustion engines from the roads each year.