Articulating Aerial Application to All
Protect your livelihood by proselytizing your livelihood in this vitally important general session to strengthen your ability to effectively communicate the benefits of aerial application. A majority of the population doesn’t understand how their food is grown and produced, or how ag pilots contribute to the world’s food supply. If you’ve ever had to defend aerial application in your local community, on social media, during an interview or in a courtroom, you know the importance of being able to represent our industry in a positive light. Attend the NAAA General Session on Tuesday, Dec. 4, to hear from experts in their fields as they address the following topics.
- Learn more about consumer attitudes toward food, biofuel production and forest protection and how to have a successful conversation with consumers who might not understand our industry and its practices. You’ll be provided with research that helps you to understand how and who consumers trust, what they believe and how they find credibility in aerial application industry advocates.
- As our world encounters challenges such as a changing climate and growing population, crop protection products will continue to be a crucial component of the science-based approach to meeting the food needs of the world’s masses amid increasing challenges from Mother Nature and the need to preserve natural resources. Learn about the importance and balance that crop protection products bring to environmental sustainability, which is on the mind of many consumers.
- Society needs more agriculture and food production knowledge, which would allow consumers to make decisions with science in mind. Speakers will refer to industry issues and explore what has and has not worked in consumer dialogue about aerial application, what arguments were encountered, message development, etc. so you can effectively communicate the positive impacts of aerial application.
- Everyone in the aerial application industry must communicate with policy makers to ensure that our regulatory environment doesn’t handcuff our industry. Learn how you can have an impact in local, state and federal governments by lobbying and communicating effectively with political leaders and regulators.
Anthony LaFauce, Porter Novelli
Anthony LaFauce is vice president of the Digital Communications Group at Porter Novelli . He specializes in creating multi-tiered issues management programs that use social media as a barometer for issues management. LaFauce leads digital efforts for a variety of clients ranging from government agencies and associations to pharmaceutical and technology companies. He also has trained participants of the NAAA/Syngenta Leadership Training Program on social media issues management.
Glenn LeMunyon, LeMunyon Group L.L.C.
A highly regarded political strategist in Washington, D.C., Glenn LeMunyon backs his clients with more than thirty years of government and lobbying, experience, creativity, and innovation. He serves as the President of the LeMunyon Group, L.L.C. – a full service government relations practice.
Politically minded with deep roots on Capitol Hill, Glenn makes critical connections between the goals and objectives of the client and matches them with the best legislative resources available on Capitol Hill.
Since 2000, he has played a significant role guiding efforts in the areas of defense, transportation and infrastructure, telecommunications, and energy policy matters. He maintains extremely close Member and staff level contacts amongst the House and Senate Appropriations Committees, House Armed Services Committee, the Committee on Transportation & Infrastructure, and House and Senate Leadership teams. He serves as a respected confidant for senior staff and continues to grow and expand his legislative base of contacts on Capitol Hill, including both sides of the political aisle respectively.
An experienced hand in Congress, LeMunyon served as a policy / floor specialist to the House Majority Whip. His portfolio demanded managing many different issue areas including agriculture, transportation, energy, and State Department affairs for the Conference. He played a key staff role in securing votes. In addition, he frequently participated in top-level meetings with Leadership and executive branch personnel.
Mr. LeMunyon served on Capitol Hill for a total of thirteen years. During this time and subsequently, he has held numerous roles in past presidential, federal, state, and local elections and political conventions. Mr. LeMunyon holds a B.A in Economics from Valparaiso University, in Valparaiso, Indiana; and received an M.A. in National Security Studies from Georgetown University’s School of Foreign Service, in Washington, D.C.
Steve Powell, Solum Consulting
Steve Powell is president of Solum Consulting, a firm specializing in agriculture-related issue management and strategic communication. Powell has worked in public relations and marketing for more than 30 years, helping businesses and other organizations develop strategic communications and influence public perceptions. His career includes 15 years in public affairs and PR with Ciba Crop Protection, one of the predecessor companies for the current Syngenta Corporation. With his extensive background in public affairs, media relations, reputation management and crisis communication, Powell regularly trains industry groups and executive teams in news media interaction, public speaking and issue management. He has been the lead trainer and project manager for NAAA’s Leadership Training Program since 1998.
Steve Savage, CropLife Foundation and PopAgriculture Podcast
Steve Savage has been working in agriculture for 40 years and has been working in the field of agricultural technology for over 35 years. Steve has a B.S. in Biology from Stanford University and a PhD in Plant Pathology from UC Davis. He has worked in academia at Colorado State University, been a part of large-scale chemical company, DuPont, and worked at start-up, bio-control company, Mycogen.
Since 1996, Dr. Savage has been an independent consultant continuing to work with a variety of technology or investment clients in the areas of plant genetics, crop protection chemicals, biocontrol, biotechnology, biofuels and sustainability. Since 2009, he has written over 300 blog posts and given dozens of talks for technical and non-technical audiences.
Since 2016 Steve has taken a part time role with the CropLife Foundation seeking to communicate the benefits of crop protection technologies and explain how they fit into the future of sustainable agriculture. Our podcast series, PopAgriculture is the latest component of that strategy organizations seeking to better define agricultural sustainability. As of April 2016, Steve has begun working for a few days/month for CropLife Foundation acting as a coordinator for the Crop Protection Benefits Research Institute (CPBRI). Steve and his wife Pam live near San Diego where he enjoys gardening. They have three grown children and two granddaughters.