NAAA Develops ‘Preseason’ Press Release to Raise Awareness about Ag Aviation Activities in Members’ Local Communities

With the 2022 aerial application season underway or soon to be underway in different parts of the country, NAAA has prepared a customizable press release that members can use to call attention to the fact that ag aircraft will soon be a common sight as ag pilots assist local farmers during the new growing season.

The press release emphasizes the training, professionalism and safety of aerial applicators by highlighting the drift-reduction technologies they employ, recurrent training they receive and credentials they must maintain to work as a professional ag pilot.

NAAA encourages members to adapt the generic “preseason” press release for their own use and distribute it to the public via traditional and social media outlets. Just fill in the blanks, add your own comments and either insert your company logo at the top or print it on company letterhead. Rename the file, save it to your computer, and send it to your local media outlets via mail, email or through their website.

The press release template is available here for members to download. In addition to the Ag Aviation Awareness sample press release, the following sample press releases may be adapted to suit member applicators’ specific needs:

Each press release template has been updated to include the latest industry facts and figures using data gleaned from the FAA, USDA and NAAA, including the 2019 NAAA Aerial Application Industry Survey.

These PR resources and more are available in the NAAA Media Relations Kit.