Contact: Jay Calleja
Phone: (202) 546-5722
ALEXANDRIA, VA – JANUARY 30, 2020 – The National Agricultural Aviation Association (NAAA) is pleased to announce that its “Aerial Application: Above All Other Forms of Crop Care” advertisement series, which appeared in trade publications in 2019, has received a Best of NAMA Merit Award in the Print Advertising category for Region Five, which includes Southeastern and Midsouth states.
The Best of NAMA, sponsored by the National Agri-Marketing Association, honors the best in agricultural marketing communications. Companies and agencies submit their work for this competition, which evaluates creative marketing communications and public relations initiatives in agriculture. Awards are given in 62 categories, including nearly 1,050 entries in six regions for the 2019 contest.
“We developed these ads to promote the benefits of aerial application,” NAAA CEO Andrew Moore said. “We are extremely honored to be recognized by NAMA for our advertisements. This recognition reflects our commitment to providing solutions and resources to the agriculture industry.”
NAAA’s campaign included a half-page and full-page ad in CropLife magazine’s March 2019 and April 2019 issues. CropLife’s 21,000 monthly subscribers include ag retailers, dealers, co-ops and distributors of crop inputs, crop consultants and advisors, crop protection product manufacturers, and manufacturers, dealers and independent distributors of equipment and parts.
The theme of the campaign is, “Aerial Application: Above All Other Forms of Crop Care.” The print ads point out that aerial application is by far the fastest, most versatile and economical way to aid farmers in producing greater crop yields. The call to action directs readers to find an aerial applicator near them using NAAA’s “Find an Aerial Applicator” database at AgAviation.org/findapplicator, which allows users to find NAAA member operators in their area by entering their location.
This ad campaign, along with the “Find an Aerial Applicator” public database, is a service NAAA provides to help promote member applicators’ businesses. The “Find an Aerial Applicator” search tool gives all members within NAAA’s operator categories the option of promoting their services to farmers and other potential customers by listing their company in a narrowly tailored public database. You can view the database at AgAviation.org/findapplicator or by clicking on the “Find Aerial Applicator” link in the upper right corner of any page of NAAA’s website, AgAviation.org.
In addition to the award-winning print ads, NAAA’s ad campaign included digital ads in one of Farm Journal Media’s largest newsletters, AgWeb AM, which provides ag news, market and weather information each weekday morning to an audience of 150,000 mostly grower subscribers. The image ads ran in AgWeb AM’s Monday editions for six weeks. The AgWeb AM ads linked directly to the “Find an Aerial Applicator” database resulting in a boost in web traffic whenever one of the ads ran.
The campaign will continue in 2020 and commenced in 2017. The “Above All Other Forms of Crop Care” ad campaign debuted in CropLife magazine and the CropLife News newsletter in 2017. In 2018, the ads appeared in Farm Journal magazine, which counts 330,000 owner/operators of farms and ranches among its 345,000 subscribers, as well as its AgWeb AM newsletter. The ads will continue to run in AgWeb AM beginning in March and will appear in AgPro magazine’s March and April/May 2020 issues. AgPro’s print magazine reaches more than 25,000 readers, including retailers, dealers and distributors of crop inputs, independent crop consultants, custom applicators, farm managers, fertilizer, pesticide, seed and equipment manufacturers, and extension services.
The Best of NAMA awards program honors the best work in agricultural communications. The program operates on a regional judging format. Entries are judged by industry professionals at a regional level for possible advancement to national competition. NAAA’s ad series will now advance to the national competition, which will be presented at the Agri-Marketing Conference in San Diego on April 15, 2020.