NAAA Promotes Cover Crop Aerial Seeding to Media; Press Release Template Available for Members

Earlier this week, NAAA sent a press release about ag pilots working to seed cover crops to national agriculture and aviation media contacts. In just the first two days, the press release has been picked up by AgriMarketing and AgAir Update. The press release reiterates the importance of cover crops increasing soil carbon sequestration, which involves removing and storing carbon dioxide from the atmosphere. Aerial applicators seed 3.8 million acres of cover crops annually, which means they are responsible for helping to sequester 1.9 million metric tons of CO₂ equivalent annually. According to the EPA, this would be the equivalent of removing approximately 412,000 cars with carbon-combustion engines from the roads each year.

In addition to NAAA sending a press release to media, we recommend that you also send a press release to your local media if you’re seeding cover crops. NAAA has prepared a cover crops sample press release (this link will open a Word document) that you can personalize to your own aerial application business and send to your local media outlets. The press release serves the purpose of alerting the public that they may still see and hear your ag plane working. It also educates the public on the great conservation practice of seeding cover crops. A direct link to the press release is here, or you can access it through the Media Kit link on the NAAA website.