NAAA Continues to Target Hundreds of Thousands of Nationwide Ag Retailers & Farmers with Ad Buys in Farm Journal’s AgWeb & The Scoop

NAAA has been actively promoting the benefits of aerial application services to farmers, ag retailers, and crop consultants across the United States through various advertising campaigns and articles in Farm Journal publications. This week, two advertisements targeted a potential circulation of 150,000 readers with the “Above All Other Forms of Crop Care,” ad featured in the March 5 edition of AgWeb, marking the beginning of a nine-week email advertising run in one of Farm Journal Media’s major newsletters. Additionally, this ad has appeared three times in The Daily Scoop eNewsletter this winter.

In 2024, NAAA is placing a significant focus on external communications through widely circulated Farm Journal Publications. This includes contributing a column to The Scoop’s monthly publication in four separate issues, promoting aerial application services, their benefits, and guiding readers on how to locate NAAA Member Operators through the Find an Aerial Applicator database. The first column, titled “Precision Technology Advancements in Aerial Application,”  debuted in The Scoop’s February issue and The Daily Scoop eNewsletter, with the second column scheduled for the March 2024 edition. Sign up for a free copy of The Scoop’s magazine and eNewsletter to see these positive pieces on aerial application.

NAAA’s history of promoting aerial application services through national ads in agricultural trade media dates back to 2017. Last year, advertisements were placed in AgWeb, The Daily Scoop, and the CropLife News newsletter.